About this course
Description:
The Bachelor of Business Analytics program provides students with a comprehensive understanding of business analytics techniques and their applications in various industries. Through a blend of theoretical knowledge and practical skills, students develop the ability to analyze complex business problems, derive insights from data, and make data-driven decisions to drive organizational success. The curriculum covers topics such as data visualization, statistical analysis, predictive modeling, machine learning, and data mining, equipping graduates with the expertise needed to thrive in the rapidly evolving field of business analytics.
Course Structure:
Introduction to Business Analytics
- Overview of business analytics concepts and techniques
- Importance of data-driven decision making in modern organizations
Foundations of Statistics
- Descriptive and inferential statistics
- Probability distributions
- Hypothesis testing
Data Management and Warehousing
- Database systems
- Data integration and preprocessing
- Data warehousing principles
Data Visualization
- Principles of data visualization
- Tools and techniques for creating effective visualizations
- Dashboard design and interpretation
Predictive Analytics
- Regression analysis
- Time series forecasting
- Classification and regression trees
Machine Learning for Business
- Supervised and unsupervised learning techniques
- Model evaluation and selection
- Feature engineering and selection
Big Data Analytics
- Introduction to big data technologies
- Hadoop ecosystem and MapReduce
- Processing and analyzing large-scale datasets
Business Intelligence and Reporting
- OLAP (Online Analytical Processing)
- Report design and generation
- Executive dashboards and scorecards
Optimization and Decision Models
- Linear and integer programming
- Decision analysis
- Optimization techniques for business applications
Capstone Project
- Integrative project applying business analytics techniques to real-world problems
- Presentation of findings and recommendations to stakeholders
Career Opportunities:
- Data Analyst
- Business Analyst
- Data Scientist
- Marketing Analyst
- Financial Analyst
- Operations Analyst
- Supply Chain Analyst
- Business Intelligence Analyst
- Consultant in Business Analytics